How you Walk

Your heel swings from side to side as your foot moves. When the heel swings correctly, your foot can flatten and regain its arch as you walk. But if your heel swings too much, your foot may flatten more than it should. Over time, such excess movement may cause foot problems.
When the heel hits the ground, its outer edge touches first. Soft tissues (muscles, tendons and ligaments) relax. Your foot is able to flatten, adapt to uneven surfaces, and absorb the shock of touchdown. Hitting the ground
During midstance, your heel is below the anklebone, and the front and back of your foot are aligned. Your foot easily bears your weight. Midstride
As the heel lifts, it swings slightly to the inside. Muscles, tendons, and ligaments tighten. Your foot regains its arch, allowing your toes to push your weight off the ground. As heel lifts

Too Much Movement Causes Strain!

When your foot flattens too much (overpronation), some bones are forced to support too much weight. The muscles pull harder on these areas, making it more difficult for tendons and ligaments to hold bones and joints in place. Over time, you may develop swelling or pain on the bottom of your foot or near the heel. Or a bony bump (bunion) may form at your toe joint.
Too much flattening

When your foot flattens too much, the ankle and heel do not align during midstance. The foot strains under your body’s weight

Finding the Right Shoe For You

The wrong shoes can cause or aggravate foot ailments. The right shoes can often prevent – but cannot correct – problems. So wearing the right shoes is vital to foot health. Follow this checklist when you buy shoes. Be sure they measure up.

SHOE CONSTRUCTION

  • Leather is best because is breathes like skin and molds to your foot. But cheaper canvas is fine for fast-growing children.
  • Soles should be strong and flexible with a good gripping surface.
  • Insoles should be cushioned to absorb the jolts of walking on hard surfaces.
  • Arch supports distribute weight over a wider area. Rigid shanks also give added support.
  • High heels are fun and look good, but they should not be worn too long at a stretch or for much walking. Besides cramping the toes, they change body posture, making backaches more likely.

 

THE RIGHT FIT

  • Only you can tell if shoes fit. If they aren’t comfortable, don’t buy them!
  • Don’t plan on shoes stretching with wear. If you already own shoes that are too tight, ask your shoe repair shop if they can be stretched.
  • Because feet spread with age, have your feet measured every time you buy shoes. Both feet should be measured as they are often different sizes. Always buy shoes for the BIGGEST foot.
  • Go shoe shopping late in the afternoon. Feet swell to their largest then.
  • Size depends on shoe make and style, too. Don’t insist you always wear one size if the next feels better.
  • The toe box should be roomy enough so you can wiggle all your toes.
  • Your forefoot should NOT be wider than your shoe.
  • The heel should fit snugly and the instep should not gape open.
  • If you can’t find shoes that fit, ask your doctor for advice.

 

shoes FOR CHILDREN

Good shoes are especially important to avoid problems in developing feet.

  • Because shoes serve only to protect children’s feet from injury, none are needed before a child walks.
  • High-topped infant shoes do not support ankles – oxfords and tennis shoes are equally good.
  • Check OFTEN to be sure shoes aren’t too small. Children’s feet are so flexible they can be crammmed into shoes two sizes too small – and the child may not complain.
  • Don’t have children wear hand-me-down shoes. They are permanently molded to the original owner’s foot.

Unfortunately, most shoes today are narrower in the front than the foot is. You can check this by standing on paper and tracing around your bare foot. Compare the outline of your foot with the sole of your shoe. If your shoe appears too narrow, you may be inviting foot problems. Choose only shoes that feel comfortable – you are the best judge of that.

Our marvelous feet evolved for flexibility and strength – not to be stuffed into shoes. When people roamed the earth barefoot 4,000 years ago, foot problems were not the rule. Today, we need shoes to protect our feet from cold, injury, disease, and pounding on hard pavement. But too often we choose shoes for style rather than comfort and function. Remember: good shoes are part of the good care your feet deserve.

Design and Photo Competition

Poster Lomba Desain dan Foto (small)

Ikuti lomba desain produk footwear dan lomba foto nasional, menangkan hadiah uang tunai jutaan rupiah dan hadiah menarik lainnya.

Berikut syarat dan ketentuan lombanya.

Ketentuan lomba foto :

  1. Tema foto “ Ekspresikan gaya  Ceriamu ”  yang menggambarkan suasana ceria saat menikmati waktu santai dengan mempergunakan sandal santai / teplek (Merk Bebas).
  2. Foto yang di lombakan adalah foto seluruh badan dengan objek remaja putri kisaran umur 14 s.d 20 Tahun dan menggunakan sandal santai/ teplek yang menjadi favorit.
  3. Peserta wajib menyertakan copy struk pembelian produk Edward Forrer tanpa minimal pembelian

( 1 Struk belanja untuk 1 peserta = struk belaku mulai tgl transaksi 15 Oktober 2009 ) pembelian produk dapat dilakukan langsung di outlet maupun secara online.

  1. Hasil foto belum pernah dilombakan dan belum pernah dipublikasikan di media apapun.
  2. Setiap peserta mengisi formulir pendaftaran yang telah tersedia ( boleh diperbanyak / di copy ), dan alasan memakai produk alas kaki yang dipakai.
  3. Formulir pendaftaran bisa didapatkan melalui website www.edwardforrer.com, email,  atau bisa di outlet edward forrer terdekat.
  4. Hasil foto yang akan dilombakan boleh dikirim via email ke promotion@edwardforrer.com ataupun via pos ke Edward Forrer, Jl.Ir.H.Juanda No.151 Bandung.
  5. Hasil foto via pos berukuran 4R disertai formulir pendaftaran.
  6. Hasil foto via email ditetapkan beukuran 300kb-500kb disertai formulir pendaftaran
  7. Batas akhir pengiriman foto 31 Desember 2009
  8. Pengumuman  pemenang 15 Januari 2010

 

Hadiah:

Hadiah  I : Uang Tunai Rp.2.000.000 dan Vcr belanja Rp.1.000.000

Hadiah II : Uang Tunai Rp.1.500.000 dan Vcr belanja Rp.750.000

Hadiah III : Uang Tunai Rp.1.000.000 dan Vcr belanja Rp.500.000

5 Hadiah hiburan : Voucher belanja @ Rp.150.000

 

Ketentuan lomba desain:

  1. Desain yang dibuat adalah kategori sandal casual/ teplek wanita.
  2. Karya belum pernah dipublikasikan, ide orisinil dan inovatif
  3. Konsep dan spesifikasi teknis dibuat dengan kertas Manila A3
  4. Design yang dilombakan menjadi hak milik panitia dan panitia berhak menggunakan design untuk kebutuhan perusahaan.
  5. Karya berupa gambar perspektif (3 dimensi), tampak samping, tampak atas dan tampak belakang.
  6. Design diperbolehkan berupa sketsa manual / tangan dan alat manual dan hasil karya computer.
  7. Diperbolehkan menggunakan alat untuk mewarnai.
  8. Batas akhir pengiriman desain 31 Desember 2009
  9. Pengumuman  pemenang 15 Januari 2010

 

Penilaian Hasil design :
1. Orisinalitas

2. Unik

3. Memiliki Estetika & Nilai Jual

4. Fungsional

5. Design Trendy / Up to date

Hadiah:

Sertifikat penghargaan.

Hadiah I          : Uang tunai Rp. 2.500.000 dan Voucher belanja Rp.1.500.000

Hadiah II         : Uang tunai Rp. 1.500.000 dan Voucher belanja Rp.1.000.000

Hadiah III        : Uang tunai Rp. 1.000.000 dan Voucher belanja Rp.750.000

3 Hadiah tambahan untuk design terunik/ terfavorit : 3 Voucher belanja senilai Rp.300.000

Peeping the Stylish Peep Toe Shoes

f7-sisca-1It is called peep-toe, because of its open-pointed design, just like a peeping hole. The peeping hole will get some of our fingers, usually our first and second fingers shown (like peeping).

This kind of shoes will enable our feet to breath because of its opened point. It is also good for blood circulation on our feet. It fits for you who often feel hot if you wear the fully covered shoes.

Nowadays, many people, especially women are dying to wear this shoe because of its stylish design. There were many kinds of models, from the high heels to the flat one. The materials and colors are also high in varieties. You should be confused to choose which would be yours.

f7-vizzYou can wear this type of shoe anywhere you like, from the formal occasions, to the very casual one, off course with matching the type and colors with your outfit. Unless you are interviewed as a fashion analyst, you won’t wear your yellow peep toe to your job interview day, right??

For daily worn shoes, it is better for you to choose the neutral colors like, black, crème, brown or white or the combination of those neutral colors. These neutral colors will make you easier to match it with your daily outfits.

Instead, you can save the pink, purple, gold or silver one for your special occasion, such as party or any of your special days. Choose the fully embellished peep toe shoe for your special day. The ornament like stone, blink-blink, pita or other ornament, will add the extra value of your beautiful feet. Don’t forget to match it with the dress and accessories you wear.
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So, complete your wardrobe with this one, then…

Expose Your Leg with Gladiator Sandals

f6-gladia-o
Gladiator sandal is a model of sandal that is adapted from the ancient gladiator’s footwear. It has the unique slings variation, usually up to the ankle or thigh, on the upper with the flat sole at the bottom.

Recently, this type of sandal reaches its peak. Many people, mostly teenagers, use it as their footwear. Many kinds of gladiator sandal models are also appeared with much kind of colors variations.

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Gladiator sandal is fit to be worn at many casual situations, such as when you go shopping, or hanging out with friends. Many kinds of color variations will available you to match with your favorite outfits, the casual one of course.

As the model is up to your ankle or sometimes your thigh, combining the gladiator sandal with short outfits is the best. Wear it with your short pants whether it is jeans or cotton, high-waisted skirt or long sleeve dress. It will expose your leg beautifully and the up to thigh strap will give the strong effect to your leg. Do not ever wear it with the long one, because the strap on your ankle will be unexposed, whereas that is the point of gladiator sandal. Besides, it will look strange because all you can see is the front part only.

So, are you ready to collect them anyway????

f6-gladys-1

Fabulous With Flat Shoes..

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Considering flat shoe (the type of shoes that have no heels at all), many womens love it, but on the other side many women had also removed it from their wardrobe.

For me, it’s a must to have at least a pair of flat shoe at my wardrobe. Flat shoes have the benefit of comfort that high heels will never beat, and if worn appropriately, this type of shoe can be as stylish and fabulous as the high-heeled one.

So, for you ladies, let’s give your feet a break from the high heels hours once a while by wearing the comfortable flat shoes. Here are some tips to do, to make sure that your fashion rate is not as low as the heels you wear.

1. Picking stylish flat shoes

Pick a flat shoe with fashionable colors and rich textures materials. Accessories like buckles, straps, gems, ties or bows are also attractive for a pair of flat shoe. But, don’t be overboard with those embellishments, a simply chick look for a flat shoe is better and it is more versatile.

2. Combining flat shoes and skirt
The flat type of shoes can make your legs seem shorter. If you want to wear a flat shoe with a skirt, please make sure that the hemline of your skirt is above the knee, to get the look of length to your leg. Wearing flat shoes with longer skirt can give you an old-fashioned look instead of fashionable one.
3. Matching pants and flat shoes

The combination of Capri pants and flat shoes are the best ever. But if you wear long pants, make sure they are not too long because it will give you a sloppy look. Unless you are very thin, you should avoid wearing skinny jeans with flat shoes; this can exposed the parts of your body that you better hide. Think about matching flared pants with pointed-toe flats for a stylish look, instead.

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How To Keep Your Leather-made Bags

b2-edw065p-leatherHaving a leather-made bag , such as crocodile or snake skin leather, has its own style. This type of bag always looks adorable and makes everyone enchanted by its style and genuine material. Sometimes, people are only know how to buy it, but they don’t know how to keep it. If we want to keep our leather bags long lasting and remain in good condition, these are steps to follow:

1. Avoid the direct contact for a long time with sun ray. If there are some white spots in the bags surface, just mop it with a soft cloth.

2. If the bag is wet, mop it with a dry and smooth cloth and if you will not use the bag fo a long time, keep the bag in its dusty bag.

3. If the bag is no longer used, you have to put it outdoor for a while sometime.

Have you keep your bags safely, then?b2-leather3

Edward Forrer Affiliation Program

final-poster-tengah-21In improving the online market expand, Edward Forrer online now, provide an affiliation program. Along with the community mission “To give opportunity to others to grow together”, this program intends to invite people to be the online agents and grow together with Edwad Forrer.

So, are you an online lover person? Do you have popular web page (websites, blogs, friendster, facebook, etc.) and you want to get extra earnings from it?

If the answer is yes, it’s just a simple way. Just visit our website

http://www.edwardforrer.com

and register your name to be the Edward Forrer online agent. All you have to do is displaying our banner at your web page and you will get 10% from every purchasing resulted from the banner at your web page. Many special promos also will be sent to you right away.

You share what you have and we will share what we have. Be our online agents and get the benefits!!

What are you waiting for, then?

Can You Keep Your Shoes?

danggata2

Everyone wants their shoes remain long lasting, especially their favorite one. To keep the shoes remain in good condition, there are some tips to do:

1. If you buy a pair of shoes or footwear, don’t ever think to throw away the box. It is important, because the box is the best place to keep your shoes.
2. When you buy a pair of shoes, there will always be some silica gels added inside the box. If there were no silica gel inside, just ask the shop where you buy the shoes to get the silica gels. It is also important, because the silica gels will reduce the shoes humidity and keep it remains dry.
3. Don’t ever store the after-washed or after-used shoes directly to the box. Keep them out of the box for a while until they dry.
4. To maintain the shape of the shoes, especially for the full-covered one, just keep the shoes stuffed with paper-rolls.

So, how do you keep your shoes?

Feel Pretty with high heels?

The definition of high heels in Wikipedia is —-> “High heels may be shoes with heels 2 inches (5 cm) or higher. They are often seen as having more sex appeal than low heels (see article for discussion) and are thus commonly worn by women for formal occasions or social outings”.

Why high  heels are often seen as having more sex appeal than low heels anyway?

Well, the fact is, they are :D

Woman dare to be hurt while wearing that high heels shoes for hour so that she will be sexier than she usually does.

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Women need high heels. That’s period. Even though there are thousand news said that wearing high heels will cause several health injuries.

The main reason why women think that wearing high heels are sexy is that they make the feet look longer ! They can feel like they are tall. Researcher  found out that the thought of some people is that a person of average height was rated most attractive when their leg measurement is about 5% longer than the average leg measurement for a person that size. In other words, you could be more attractive if you could lengthen your legs by a few inches.

Interestingly, some people also stated that very long legs are not as sexy as the smaller one. The subjects rated women with legs that were 10% longer than average as less attractive. Some people also said that long legs may be an indication of good health because people with short legs tend to have a greater risk of cardiovascular disease.

hmm.so many opinions. which one do you agree?

Then what about you? Dou you think high heels make women look sexier?